MLB FanHouse has a great idea for MLB promoting the upcoming Indiana Jones movie:
Personally, I would prefer to see real bullwhips and machetes handed out to all kids 15 and under, but it’s more likely that you will see the rotational ads behind home plate prominently featuring Indiana Jones ads. But hey! Here’s a novel freaking idea. Give everyone who attends the game a coupon for 50% admission to the movie. Although that would probably be a) too fan friendly and b) not profitable enough. Baseball — where caring happens.
I’m guessing Dr. Jones won’t be throwing out the first pitch at a Diamondbacks game.
Indiana: There’s a big snake in the plane, Jock.
Jock: Oh, that’s just my pet snake Reggie.
Indiana: I hate snakes, Jock. I hate ’em.
Jock: C’mon, show a little backbone, will ya?
Heh. How come none of these guys understand anything about business? They are going to pay to market a movie and then throw away half the money in early box office?
Talk about a poorly thought out idea.