February 19, 2011

If You Win, They Will Come

Giants fans pushed ticket sales higher this year in the wake of the team’s world championship:

How crazy is Giants fever? Total ticket sales are about 25 percent ahead of last year, said Russ Stanley, the managing vice president of ticket sales.

You can’t swing a rally thong without smacking a Giants fan or two these days. They’re willing to put up with roughly a 7 percent increase in ticket prices. Season ticket holders aren’t blinking at paying $1,700 for parking passes, up $80 from last year.

The Giants saw over 3 million people visit AT&T Park last season, so attendance was not really a problem. Earlier sales and higher prices mean more money for the club now, and that gives them more flexibility to make moves to improve the club during the season.

Leave a Reply

Your email address will not be published. Required fields are marked *