Under Armour signed Bryce Harper to what is believed to be the biggest endorsement deal in Major League Baseball:

Baseball players don’t historically command the endorsement dollars attached to golfers, or tennis or basketball players. But Harper believes in bringing baseball to the forefront of attention and fashion. In February, Astros star shortstop Carlos Correa signed a five-year deal with adidas that, according to reports, was “record-setting.” Harper’s deal with Under Armour, the person familiar with the situation said, surpasses that one. The Nationals’ right fielder even topped Alex Rodriguez’s old deal with Nike from last decade that paid him $1 million a year.

Harper has his own logo with Under Armour and recently debuted a “Harper One” line of baseball cleats that will be available for sale beginning July 15. The company said Harper will continue to play a central role in their marketing campaigns and their casual clothing line, too.

Harper is doing a great job of becoming the face of baseball. The UA contract, combined with his original contract with the Nationals, should make him set for life. By building celebrity in addition to his play on the field, Harper will make himself an even more valuable free agent. I can’t wait to see the size of that contract.