Post-season ratings may be down, but teams keep drawing in viewers during the regular season:

Fox Sports ratings guru Mike Mulvihill has researched the regional sports network ratings for 25 teams over the last decade. He found that the cumulative viewership is up 24 percent in that span. One reason for the increase: Those stations are now airing many more games.

All of those numbers have made the regional networks more valuable to cable and satellite providers. And because each network makes much of its revenue from fees those providers pay to carry it, the audience demographics don’t affect profits in the way they do for the traditional broadcast networks, who rely more on advertisers who want to reach younger viewers. In other words, baseball’s older viewership is less of a problem for regional networks.

If age was really a problem, the teams would be losing money.