Baseball Musings
Baseball Musings
April 10, 2008
Yipee Yahoo! TV

MLBAM and Yahoo! reached an agreement to show MLB.TV on Yahoo!, with Yahoo! taking over all advertising next season. From the press release:

Yahoo! Sports will offer MLB.TV to fans in 11 countries, including the United States, Canada, Mexico, UK, Philippines and Germany. The games will be available through a co-branded player on Yahoo! Sports at http://sports.yahoo.com/mlb and MLB.com. During the first year of the deal, Yahoo! and MLBAM will jointly sell advertising for the video inventory, using Yahoo!'s advanced video ad format, Clickable, in addition to traditional pre-roll and post roll formats. For the remaining two years of the agreement, Yahoo! will be solely responsible for selling video advertising inventory for MLB.TV. All of this will be powered by Yahoo!'s industry-leading advertising management platform, AMP! from Yahoo!.

"Yahoo! has been a valuable partner with MLB.com in the past and this agreement represents an important evolution of our relationship with an industry-leading gateway to the Internet," said Kenny Gersh, senior vice president, Business Development, MLBAM. "We are excited to leverage the popularity of watching live baseball games via MLB.TV with Yahoo!'s remarkable distribution portal and its well-established advertising sales capabilities."

Might wider distribution lead to a reduction in price? That would be nice.


Posted by David Pinto at 11:35 AM | Broadcasts | TrackBack (0)
Comments

Competition drives down price. This is still a monopoly.

Posted by: Andrew at April 10, 2008 11:51 AM

Reduction in price...that would seem highly improbable, and now that they've got me hooked, I'm right where they want me...

Posted by: DbacksBuzz at April 10, 2008 02:47 PM

A monopoly? MLB.TV competes with every other sports league site. There are more than a few.

In fact, MLB.TV's package of Internet games is already a lot cheaper than Extra Innings on cable. Admittedly, the Internet is still clunkier and less reliable than cable TV.

Posted by: Casey Abell at April 10, 2008 03:26 PM
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