September 28, 2016

Watching Baseball

Local baseball broadcasts do very well in their markets.

The data from Nielsen NLSN +0.30% that covers the 29 U.S. clubs in the league from April 3-Sept 25 shows that nine clubs had the No. 1 ranking across all TV networks in prime time (Royals, Tigers, Orioles, Pirates, Indians, Red Sox, Mariners, and Giants). More than half the league (16 out of 29) saw them rank in the top 3 across all television networks . Out of the 29 clubs charted, 24, or 83% of the league saw the No. 1 rated programming in primetime on just cable over the course of the season.

Overall, for the 29 clubs, ratings were up 1% over last year’s data of the 29 U.S. teams. Fifteen of the 29 saw ratings increases over their prime time ratings in 2015.

There is plenty of room for improvement, as two of the clubs that did not do well, the Dodgers and the Yankees, are in disputes with local providers and were not carried on all systems. If the Dodgers and Yankees get full coverage next season, these numbers will increase even more.

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