Baseball Musings
Baseball Musings
March 07, 2009
MIT Media and the Fanatic

The next panel is on the media and fan, concerned with how the media landscape is changing. David Levy of TBS, John Walsh of ESPN, Steve Pagliuca of the Boston Celtics, John Collins of the NHL and Adam Silver of the NBA are the panelist. Shira Springer of the Boston Globe leads the discussion.

MediaandFans.JPG

Levy, Walsh, Pagliuca, Collins, Silver, Springer

Update: The difference between Turner and ESPN, ESPN is a brand, Tuner is not. So Turner does more to promote the sports brands they broadcast.

Update: Turner is working on a way to allow people who pay for cable or satellite to get all their content online.

Update: John Walsh lists all the trends newspapers missed in the last 50 years. He says they are dead and need an undertaker.

Update: Stevel Pagliuca makes the point that there media on the internet are all multi-media. WEEI has audio broadcasts, video broadcasts and print. Online, is it a radio station, a TV station, or print? It's all of them.

Update: There's a question about cultivating women fans. Adam Silver notes that when the created the WNBA, they thought they would grow female NBA fans. While the WNBA does have a large female audience, more men still watch those games.

Update: Adam Silver talks about the problem with rumors on NBA.com. A trade rumor will pop up and get heavy coverage elsewhere. Should NBA.com cover it, even though the NBA knows he rumor is false?

Update: What I took away from this panel is that there are a lot of opportunities in new media, but no one knows how it's going to evolve and how it's going to be monetized. That's good, because it makes things more exciting.


Posted by David Pinto at 02:47 PM | Broadcasts | TrackBack (0)
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