January 01, 2009
TV Cash
Squawking Baseball looks at the finances of the MLB Network and is disappointed in the numbers.
But this also isn't a ringing endorsement of MLB Network's business model, at least not for 2009. $200 million is significant, but it's not even half of what MLB Advanced Media will bring in this year. Find another cable network that is making more online than it is through their traditional revenue streams.
With startup costs, this will probably deliver another $5 million to each team. Studio television tends to be fairly cheap to produce. This strikes me as a nice piece of cash for not that much work.
As for online vs. broadcast, I bet MLB got the model right. Television is changing, and might even be dying. I find myself watching more shows on Amazon these days, where I can pay a small fee to watch anytime I'm in front of a computer without advertisements. I'd much rather own the online world right now that the broadcast one.
Update: Maury Brown posts an inteview with Tony Petitti, the CEO of MLB Network.
Posted by David Pinto at
02:12 PM
|
Broadcasts
|
TrackBack (0)