April 06, 2007
Not Uptight, Not Unattracted
The Jays are turning on the lights, 'cause they're radioactive:
The major league club announced yesterday that nuclear operator Bruce Power, which supplies more than 20 per cent of the province's electricity, has gained national rights to plaster its logo and name throughout the Rogers Centre and during game broadcasts.
Under the five-year agreement, Bruce has also agreed to supply nuclear power to the Rogers Centre. In return, it gets the right to use the phase "Rogers Centre, powered by Bruce Power" in its own marketing and promotion campaigns.
Duncan Hawthorne, chief executive of Bruce Power and chair of the Canadian Nuclear Association, called the deal a "win-win" and said the advertising will give the company a higher profile in Toronto and across the country.
That should make the Rogers Center the greenest stadium in the major leagues. Now, if they could harness the wind power from strikeouts...
The question is will the dome glow at night (said from the guy who was known as a radioactive sponge on his sub) LOL.
"Their" radioactive what?