January 30, 2007
Red Sox Racing
The owners of the Boston Red Sox are getting involved in NASCAR racing.
For Roush Racing, before the ink so much as congeals on John Henry's John Hancock, Roush will have unlocked doors for his Nextel Cup program that have largely been sealed to NASCAR team owners, namely those blocking sponsorship opportunities and fans in the Northeast.
"The Boston Red Sox have 14 million dedicated fans to their brand alone across the country, and most of it in New England," Smith said. "Any penetration into either that fan base, or a baseball fan base in general, that aren't already NASCAR fans, would be a really huge boost to our brand.
And for the Red Sox:
"They likewise see that the sponsor-base in NASCAR is broad and might give them some access for marketing activity," Smith said. "They do marketing activity for golf, for basketball, for colleges, for private clients and so forth, there's extra access to sponsorship.
One thing you have to say for the Red Sox management team, they're always finding creative ways to increase revenue.
Posted by David Pinto at
03:33 PM
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Management
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Can't wait to see that new RED SOX car on the circuit.
Creative, maybe.
Annoying, absolutely.
Since Theo returned, it seems that seldom are we allowed to hear from any of the Red Sox powers that be, folks like Larry Lucchino and Dr. Charles Steinberg and even John Henry himself have observed Theo's gag rule. But the work to develop further revenue streams continues, obviously. Well, will the card-carrying members of Red Sox Nation now blindly follow the Red Sox lead and become NASCAR promoters. Please no! Many of the rest of us in New England think we already have more than enough access to the NASCAR product.