February 07, 2006
Going for the Groups
The Tampa Bay Devil Rays re-organized their group sales effort:
Group ticket sales historically have accounted for about 10 percent of ticket sales, but the Rays are looking to build on that number, said Matt Silverman, the team's president. The Rays define groups as 20 fans or more. Most groups that attend games are in the 20-50 range, he said.
The seven group sales districts are St. Petersburg, South Tampa, North Tampa, Clearwater, Manatee/Sarasota, Brandon/Lakeland and Orlando, Silverman said. "We're reaching out to the diverse geography," he said. "We are very cognizant of the large region we serve. We have assigned representatives to cover this large area."
The Rays are also expanding group ticket options. The team is offering four categories of ticket prices, splitting the 81-game home schedule into A, B, C and half-price games.
Basically, they're giving groups more choices, and trying to expand their coverage of the area. Winning will help sales more, but it's good to see the new ownership continue to find new ways to promote the ballclub.
Posted by David Pinto at
08:35 AM
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