Baseball Musings
Baseball Musings
January 30, 2006
Marketing Ploy

The Pirates announced a new way to increase attendance: more mascots!

The Pittsburgh Pirates will introduce a new staff member April 16. Joining the Pirate Parrot will be another team mascot.

"He will not replace the big green chicken because everyone loves him," said Tim Schuldt, vice president of marketing, sales and broadcasting for the Pirates. "The new mascot will be warm and cuddly with one gold tooth. He looks like a Pirate. One will work the one dugout and the other will work the other. Fans will love him."

Adding another mascot is one of many things the Pirates' front office plans to do to attract more fans this season. The goal is to reach the 2 million mark in attendance, which has been achieved just three times in the team's 120-year history.

"Honey, the team has a cuddly pirate as a mascot this year! Let's buy season tickets!"

They might want to try winning.


Posted by David Pinto at 08:35 AM | Management | TrackBack (0)
Comments

Did anyone else read the marketing guy's quote as slightly ominous? "The fans will love him.".. or else

Posted by: adwred at January 30, 2006 08:42 AM

contraction would be nice

Posted by: Colin at January 30, 2006 12:39 PM

Colin: Good luck contracting a franchise that's been around since the 1880s.

Posted by: Benjamin Kabak at January 30, 2006 01:56 PM

Arrrr!

Posted by: Linkmeister at January 30, 2006 02:56 PM

It's a green chicken?

I always assumed it was a parrot. 'Cause they're, y'know, Pirates.

Posted by: mikeski at January 30, 2006 03:51 PM

Maybe what the Pittsburgh team should do is instead of fuzzy mascots, hire actual pirates. Then, whenever a good team comes into town, the pirates could steal one or two good players for the Pittsburgh 9.

Posted by: rbj at January 30, 2006 07:09 PM

Pittsburgh just has never been the same since Anna Benson left town......HEY ! thats it ! Bring Anna Benson back to Pitt and dress her up in some pirate garb....yea ! that's it! Good Grief! The problem with the Pirates is not a lack of mascots; they field 9 at a time on any given day...thier problem is that they couldn't SCORE if they had a carton of cigarettes in a female prison....unbelievable.

Posted by: leco at January 31, 2006 05:33 PM
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